CMO Summit 2017

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  • Media Partners

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    • Adobo

    • Market

    • Mumbrella

    • News Distribution Partner

      PR

    • Supporting Organisation

      Australian

     


    Programme

     

    A result of ongoing dialogue with your peers, the summit agenda is aligned with the most relevant market developments. Key topics for last year's event included:

    • Dissecting the Data Dilemma – Taking on the data management challenge to accurately measure engagement and ensure relevancy and value in content
    • Smarketing Rules – Leveraging sales and marketing best practices by linking objectives and guidelines to generate results and boost revenue
    • Maximum Impact – Merging traditional and digital marketing channels to craft a potent integrated approach that crosses all consumer touch points and reflects greater transparency
    • Winning the Technology Race – Harnessing the power of technology to create a streamlined marketing automation system and improve operational efficiency
    • Kings of the Castle – Deriving valuable insights to evolve customer experience and produce sharp and agile content that resonates with audiences
    • Recreate & Rejuvenate – Undergoing essential brand transformation to meet shifting consumer demand and achieve sovereignty in market share
    • Bigger Bang for Your Buck – Keeping abreast of global trends and digital expansion by adopting measurable and cost-effective strategies that optimise marketing expenditure
    • Building Effective Marketers – Fostering new skill sets and aptitudes to develop competency levels in teams and secure a competitive advantage

    Keynote Presentations

    Keynote presentations offer a motivational and entertaining perspective on fundamental issues challenging management. The achievements of our Keynotes and their pioneering endeavors directly influence your job today. Delivering thought provoking and frank accounts of their experiences, our Keynote presenters give you the drive to develop forward-thinking ideas and strategies for your organization.

    Panel Discussions

    In addition to the traditional session format, panel discussions have been organized to give you multiple perspectives on a topic. The panel is composed of industry practitioners ready to share their ideas and debate strategic issues. As an attendee, you are encouraged to put forward your ideas, opinions and opposing arguments, creating a truly interactive Summit.

     

    Think Tanks

    Join a select group of industry peers setting the tone, pace and goals of your chosen topic in a professionally facilitated environment. Participant numbers are strictly limited, ensuring all have the opportunity to share their problems and solutions to commonly shared professional challenges. Topics for discussion are selected from industry feedback received during the development of the Summit Program.

     

    Speaker Videos