CMO Summit 2017

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    CMO Summit 2017

    14-16 August 2017, RACV Royal Pines Resort

    The annual CMO Summit is the premium forum bringing elite buyers and sellers together. As an invitation-only event taking place behind closed doors, the summit offers chief marketing executives and agencies and consultants an intimate environment for a focused discussion of the key new drivers shaping the marketing agenda.

    A result of ongoing dialogue with your peers, the summit agenda is aligned with the most relevant market developments. Key topics for last year's event included:

    • Dissecting the Data Dilemma – Taking on the data management challenge to accurately measure engagement and ensure relevancy and value in content
    • Smarketing Rules – Leveraging sales and marketing best practices by linking objectives and guidelines to generate results and boost revenue
    • Maximum Impact – Merging traditional and digital marketing channels to craft a potent integrated approach that crosses all consumer touch points and reflects greater transparency
    • Winning the Technology Race – Harnessing the power of technology to create a streamlined marketing automation system and improve operational efficiency
    • Kings of the Castle – Deriving valuable insights to evolve customer experience and produce sharp and agile content that resonates with audiences
    • Recreate & Rejuvenate – Undergoing essential brand transformation to meet shifting consumer demand and achieve sovereignty in market share
    • Bigger Bang for Your Buck – Keeping abreast of global trends and digital expansion by adopting measurable and cost-effective strategies that optimise marketing expenditure
    • Building Effective Marketers – Fostering new skill sets and aptitudes to develop competency levels in teams and secure a competitive advantage

    Don’t take our word for it

    explore how our clients are achieving ROI from our events in our Case Study Archive

    Read More

    What are the Benefits of a Summit?

    The marcus evans summit format is the ideal method for uniting decision makers and solution providers. The world’s foremost strategists, thought leaders and trend setters deliver visionary keynote presentations, real-life case studies and interactive sessions. A sophisticated web-based scheduling system enables delegates and providers to select one-on-one business meetings that fit their current priorities and preferences. Situated in some of the world’s most beautiful locations  and with numerous networking opportunities, participants discuss their business objectives face to face in a relaxed atmosphere.

    marcus evans