CMO Summit 2017

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      Australian

     


    News & Resources

    Access cutting edge content on industry issues, opportunities and developments in this section.

    Check below for the latest interviews with marcus evans Summit attendees - some of the world’s leading industry and profession leaders.

    Articles

    Don Peppers’ Advice on Humanising the Customer Experience in an Automated World

     

    Interview with: Don Peppers, Customer Experience Expert and Author of The One-to-One Future and Extreme Trust

    Love your customers using ‘Customer Sutra’

     

    Article by Mirrorwave:
    Love your customers using ‘Customer Sutra’.
    9 things to learn from great lovers


    How CMOs Can Capture the Mobile Momentum

     

    Interview with: Cameron Woods, Marketing Director L’Oreal Paris, L’Oreal Australia

    What CMOs can Learn from Malaysia Airline’s Management of the MH370 Crisis

     

    Interview with: Dean Dacko, SVP Marketing, Malaysia Airlines

    How L’Oreal is Planning to Double its Customer Base to 2 Billion by 2020

     

    Interview with: Christophe Eymery, Head of Digital, L’Oreal Australia

    Marketing Lessons from Obama’s Re-Election Campaign 

     

    Interview with: Jim Messina, White House Deputy Chief of Staff for Operations, 2012 Campaign Manager for President Obama

    Brand Building with the Currency of Music

     

    Interview with: Roddy Campbell, VP Commercial Development, EMI Music

    Driving the Business Forward with Disciplined Creativity 

     

    Interview with: Josh Linkner, New York Times Bestselling Author

    Driving the Business Forward with Disciplined Creativity 

     

    Interview with: Col Kennedy, Global Head Marketing & E-Commerce, Cotton On



    Videos